Similar to a meta tag you use for verifying a website, meta keywords and descriptions help search engines learn what a web page is all about and rank them well for specific search terms and keywords. Your page title should be clear and concise, with a focus on your page’s keywords. Simply type your email below! We may be a team of experts, but we know better than anyone how overwhelming it can feel starting your own website. Step 2 – Add a relevant description – meta description tag. for Top Search Engine Rank The incredibly simple techniques discussed below have made hundreds of clients extremely happy by bringing them top ranking for their most important search phrases at the top three search engines after we implemented the 8 items discussed below on their sites. First you need to edit a post or page where you want to add keywords and meta description.Scroll down a little to ‘Yoast SEO’ meta box below the post editor.You will see your site’s title and automatically generated description as a snippet. Content creation is a tough adventure, especially when you’re not a passionate writer. When writing a meta description, remember the following tips: Aim for a length of around 160 characters. There’s no use trailing off in an arbitrary place! Required fields are marked *. When you write your meta descriptions include a call to action! Use 160 characters for your meta descriptions, but don’t obsess over it, i.e. Scale your agency with WordStream software, Digital solutions for your entire funnel presented by WordStream. Learn more. Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is. Keywords – keywords can be comma-separated; ModDate -the latest modification date and time . You can edit your meta description directly in the HTML code of a web page, which will look something like this: That being said, there’s no need to panic if you don’t have experience with code! Meta keywords are words or phrases that you think users will enter in search engines to find your website or similar websites. If you’re using a website builder, you’ll be able to edit meta descriptions in the editor of each page. for Top Search Engine Rank The incredibly simple techniques discussed below have made hundreds of clients extremely happy by bringing them top ranking for their most important search phrases at the top three search engines after we implemented the 8 items discussed below on their sites. It can be hard to tell whether an absorbing summary or a powerful CTA will do a better job of attracting readers to your page. WordPress SEO plugins, like Yoast, also make editing meta descriptions as easy as possible if you’re using a CMS. Summary: How to Write a Meta Description. Yoast no longer supports meta keywords, as many search engines ignore them or don’t prioritize them due to abuse, so you’ll need to add them manually if you want to. For one thing, Google automatically creates these descriptions by pulling from the web page's content, and that process lends more flexibility than a copywriter can manage. Meta keywords were once used to determine search engine rankings, but they have not been used for several years now. You should write a meta description for every web page on your website – including blog posts, pages, product pages All web pages should have one and it should be part of any on page seo strategy! You get real-time feedback on the meta description length in the Google preview section in the Yoast SEO sidebar or meta box. They look like this: The most important thing to keep in mind when selecting or optimizing your meta keywords is to be sure that each keyword accurately reflects the content of your pages. Your page titles and meta descriptions are like a sales pitch for that web page. That’s why we’ve ranked the Best Website Builders for SEO and the Best Web Hosting Providers for SEO accordingly. Include keywords and phrases in meta text. They’re also a must-have for any ambitious website, since pages with a meta description get 5.8% more clicks than those without. The meta description provides the description that’s below the clickable link and helps people … You should try to optimize every meta description for mobile viewing, since 58% of all Google searches are conducted on mobile. When to write a meta description Believe it or not, this article isn’t going to claim you should hurry and make sure all of your pages have meta descriptions. And if you want to learn how to sort your keywords into meaningful groups, check out our resource on keyword grouping. If you’ve updated your meta description but aren’t seeing your changes on the SERPs, there are two possible explanations. Note: Don’t add more than 150 words to your search description because search engines show only 150 words under post title. I felt it was worth a post. to be as sexy, but the customers who google exactly those items are far more likely to click through to your site. If you want to write a meta description, click on “Google preview” in the Yoast SEO sidebar. Here is an example of a web page without the viewport meta tag, and the same web page with the viewport meta tag: Tip: If you are browsing this page with a phone or a tablet, you can click on the two links below to see the difference. It’s easy to get into the habit of duplicating meta descriptions, especially if you have two pages or posts with similar content and keywords. This is the point of confusion for many new website owners. Avoiding duplicate meta descriptions is also a good way to make the relevancy of each description more obvious to Google. Keywords: do make sure your most important keywords for the webpage show up in the meta description. The Keywords Meta Tag. Google is very clear about meta keywords (or keyword meta tags) – they don’t use them: Whether you create and organize your meta keywords by hand or using software, the most important thing to be sure of is that the keywords you select are relevant to the page in question. In Magento 1.X, you used to find this setting under “System > Configuration > General > Design > HTML Head“. In this case, you would want to insert multiple keywords in the same Title & Meta … So to help you capitalize on this important aspect of your SEO, I want to teach you how to write one … Meta keywords are a good place to include common misspellings because nobody likes to include spelling mistakes in the content. A lot of elements go into good SEO, and choosing the right platform to get started can make all the difference. But they can nonetheless still play a small but helpful part in communicating your message and attracting searchers to your site. Primary Keywords - Secondary Keywords | Brand Name. For this reason, it’s a good idea to test different meta descriptions to see how they impact your CTR. If you want to add meta tags for more than one blogger posts, then simply click on Enter key & … The best practice to separate a keyword in the meta tag is a comma. And now, you have everything you need to make sure your descriptions will earn as many clicks as possible. But first, let’s talk a little more about what these important pieces of text actually are. There are meta tags beyond just description and keywords, though those two are picked on the most. Since they are a very important part of ranking and indexing and thus your success on the internet. 72% of marketers say that relevant content creation is the most effective SEO tactic, and great content starts with the meta description. Need more help with content marketing and search engine optimization? Let’s get to it! https://www.metatags.org/seo-tips/why-use-meta-tags/meta-tags-examples Do include keywords—Make sure that important keywords show up in both the title tag and meta description. A lot of effective meta descriptions also make use of calls to action (CTAs), or short, powerful statements that encourage readers to click on your page: The CTA “Browse our coffee beans” is a simple statement that directs the user to a clear course of action. Aside from the obviously important questions of number and relevance, when selecting your keywords, it’s a good idea to bear in mind: Compiling meta keywords to use on your website is easier with keyword tools like our Free Keyword Tool. A long time ago in a galaxy far, far away, the “keywords” meta tag was a critical element for early search engines. In addition, in reference to selecting keywords, the best tip is to include long tail keywords and common misspellings of your main topic. According to SEOmoz, the Meta Description is a great place to write compelling ad copy. I've broken down the most-used (in my experience) by the good, the bad, and the indifferent. When you create your meta description – matching the page topic is critical. if your description is 161 characters, don’t waste time trimming it. Reindexing happens automatically, and your pages will be reindexed somewhere between every four days and every four weeks. How to add meta tags. There’s no getting around the fact that meta keywords aren’t the big players they once were in SEO. To do that, make sure you include keywords that relate to the topic or subject matter of the page. Ideally, you should study the top snippets for a few weeks, so that you’ll notice which descriptions are successful and what changes are being made. Wix Review 2020: 7 Crucial Things to Know. Let me explain you with an example: Suppose you are selling books online and you’re targeting the keyword “buy books online”. Website Load Time Statistics: Why Speed Matters in 2020, How to Make Money With Affiliate Marketing, How to Build a Bed & Breakfast Hotel Website. Howto: Write a simple keyword meta tag plugin for WordPress. Since then I’ve learned everything I can about creating different websites, so that I can help those in a similar situation get online without a similar headache. From the start, meta descriptions have been an essential part of a search engine results page and that isn’t likely to change. The best practice to separate a keyword in the meta … Keywords. There’s no magic content formula that works for every meta description. Replace META KEYWORDS with the keywords that you want your post to be rank for( separate keywords by comma). There are plenty of free tools online that will let you check the length of your meta description, and even preview how the whole snippet will look on SERPs. All Rights Reserved. Use them well and make your site rank … In summary, these are the four critical steps to success: By putting these tips into action, and testing each description to compare results, you’ll become the master of meta descriptions in no time! 5. ©2020 Best Website Builder Reviews for 2020. No Comments . This meta description may have been auto-filled by Google, which can happen when a website owner doesn’t fill in a meta description themselves. Write a good description and once again include the main keyword for that page. There were a few mentions of it but most were inaccurate. When you’re considering how to use keywords in a website, images probably aren’t the first items you think of, but you can’t afford to ignore them. For a very long time. Check out this practical use of keywords for the search query “travel coffee mug”: Here, we know we’re getting a list of travel coffee mugs, and we can also see that they’ll be judged on a number of relevant factors like spill resistance and comfort. Not only does the second sentence clarify this, it also offers a preview of the kind of destinations we can expect to find on the page. You can also set a title and description for your online store. As a general rule, don’t use more than about 10 meta keywords for a single page. You can use this “view page source” approach to view the meta information of your site or a site of a competitor who is already ranking high in the search engines. Meta keywords and meta descriptions are a type of meta tags that are commonly used for optimizing web pages and blog posts for search engines. Writing a meta description that cuts off mid-sentence can sometimes be a good thing for your click-through rate (CTR). #3 Your Meta-Keywords. 単語区切りにする、ページのコンテンツとマッチしている。最大10ワード程度にする。こんな感じです。では早速1つ目からご説明します。1.単語区切りにするこちらのページを例にとって見ましょう。演劇・ミュージカルのポータルサイト「シアターガイド」は So, now that we know the basics, we can focus on writing effective meta descriptions. It’s important to write different meta descriptions for different pages, rather than a blanket description for most of your site. This tool can also warn you if your description will get cut off in mobile search results: It’s good to keep the optimal character length in mind when writing meta descriptions. A meta description is a tag in HTML documents, and it’s part of the head section of a web page. The values must be text, no other types of data are allowed. 3. At SEOPressor, we love to use the metaphor where your page is just like a book placed in the bookstore, the book cover would be the page title, the book spine is the URL while the synopsis at the back of the book is your meta … Next, is the way you write your URL, title, and meta descriptions. Your description should tell a searcher what they will see when they visit that page and how this page will assist them with the information they are looking for. However, unique and accurate meta descriptions are critical to boosting click-throughs from … It is an extremely important distinction to make – and one that many don’t even realize exists. Are your meta descriptions as good as they could be? Use focused keywords and write a compelling post meta description. For example, Wix lets you type your own meta description into a simple text box, highlighted in blue below: Most other website builders will provide similar beginner-friendly tools for writing meta descriptions. information on how to write metas, was non-existent on the internet. ... (like the meta description) Repeating keywords within the title; If you are having trouble figuring out which keywords to focus on, you can use keyword selector tools and keyword density tools to help you write your meta title. Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is. Search engines show it in search results when the meta description also includes the keywords being searched. Be concise and convincing! Placing the focus keyword in the beginning and drawing curiosity are two very good practices to help you write effective meta tags, but the problem is the “10 pounds in 5 days” part of the title. 02.23.2016 In the exmaple below, number three is the keyword data (the numerals 1,2 and 3 will not be present in actual source code): Include a call to action, such as “Learn more” or “Try for free.” Be unique. The meta description tag serves the function of advertising copy, drawing readers to a website from the results and thus, is an extremely important part of search marketing. Write legible, readable copy: this is essential. The best thing to do is to request a recrawl via Google Search Console, which can help speed up the process. Below that you will see Meta Keywords field.You need to enter your keywords separated by a comma. Maybe you’re a firm believer in meta keywords, or you just prefer to do things yourself. A good meta description is short, detailed, and convinces readers that they’ll find what they need by clicking out to your web page. How much will a website cost? My advice? Writing a meta description is often a neglected part of SEO. The plugin also includes many other useful features, so be sure to explore and read Yoast’s knowledge base and blog. One such area is the meta description. Meta descriptions offer a glimpse into a page’s content, and are often the deciding factor for potential site visitors choosing between search results. Meet the team behind the expert reviews! However, the meta description has a big influence on your potential customers. Whatever your project – whether it’s a blog or a new business – we’re here to help you have fun and succeed online. What’s a domain name? In the Wix website builder, you have your Settings tab, in which you have Site Optimization settings. If it weren’t for the title, we wouldn’t have any idea what to expect from the page. ... Do treat your meta tags like advertisements—Try to write ones that are as compelling and interesting as possible to entice searchers to click-through. Now you’ve successfully enabled post meta tags onto your blog. Be sure to include one or two keywords and, if possible, place these near the beginning of your description. Keyword stuffing your meta description is bad and it doesn’t help the searcher as they’ll assume your result leads to a spammy website. Even simple CTAs like “learn more” and “buy now” are easy ways to encourage a user to click on your page. You can still add meta keywords, but for the most popular search engines, it won’t do anything. Include a call to action, such as “Learn more” or “Try for free.” Be unique. Published on 2008-07-02. How to Write Meta Tags & Keywords for Better Search Engine Rankings. Next time add meta description to your posts to make them search engine friendly. Website Builder Expert does the research for you. You’ll want to familiarize yourself with competitors’ strategies! Include keywords and phrases in meta text. A meta description is often the first impression that users will get of your web page. That leaves room for the second sentence to tempt us with the promise of articles, author interviews, and… what else?! Instantly join the 1,600+ other readers who have already signed up to get their hands on this free checklist. The meta description. Here are a couple of reasons why. Step 4: Write Content Based on Selected Long-Tail Keywords. Adding a unique meta title for each page helps both site visitors and search engines differentiate between the pages of your site. 3. The best way to optimize your meta tags for SEO is by using the Yoast plugin. While not quite 70% said "always," not one single respondent replied "seldom" or "never." Write down what makes your product stand out and why they would best buy it in your store. Often search engines will highlight in bold where it finds the searchers query in your snippet. Once you’ve decided what keyword you’re optimizing that URL for, make sure to get it in the meta description because Google and other search engines will bold that keyword in search results. Not long ago, SEM Pro surveyed search engine marketers to find out how often they use meta keywords. Avoid writing meta descriptions that are full of fluff, or that don’t paint a clear picture of the web page, like this result for “affordable beach vacations”: This description is all set-up, with no tangible information. Applications can add their own sets of data to the info dictionary. If you decide to try this tactic, just use Spotibo or a similar tool to make sure you know where the description will cut off. Unlike actual page elements, meta descriptions can’t be A/B tested with complete certainty. Scroll down and read the second method in this article to learn how to add meta keywords to your site. Your meta-keywords aren’t visible to your visitors like your meta-titles and meta-descriptions are. Right away, we know we can expect a list of cheap beach vacations. Not to mention the fact that the act of compiling a keyword list, though time-consuming, can be invaluable in helping you focus the content of your site more directly at exactly those potential customers who may be searching you out. Make it conversational! Why isn't my meta description appearing in search results? / Howto: Write a simple keyword meta tag plugin for WordPress. We value your privacy! Another common question is, How many meta keywords should I use? Editor of each description more obvious to Google is an extremely important distinction to make process... Us with the promise of articles, author interviews, and… what else? be A/B tested with complete.... Titles are an important but misunderstood part of SEO two of the Head section a! 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